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W ith every customer interaction, companies today collect enormous amounts of information that can be used for strategic decision-making. This is where predictive analytics comes into play. Rather than simply analysing the data, the field service technology helps anticipate long-term business outcomes more confidently. Read on to find out what benefits this can bring to your business and field operations.

This is part two of our introduction to predictive analytics in field service management, and highlights more of the design and outcomes. Read part one, here ›

WHAT IS PREDICTIVE ANALYTICS?

The method uses historical data, machine learning and AI to predict what will happen in the future. At its core, the method answers the question; 'What is most likely to happen based on my current data and what can I do to change this outcome?'. This involves feeding historical data into a mathematical algorithm that looks for trends and patterns in the data and creates a model for them. The model is then applied to current data to predict what will happen next. This makes it an indispensable tool for industries where field service plays a big role.

DIFFERENT DATA FOR FIELD SERVICE

In theory, there are three techniques for predictive analytics: decision trees, regression and neural networks.

The decision trees visually represent a path of choices. Each branch of the decision tree is a possible decision between at least two options, while each leaf represents a classification. Decision trees are one of the more attractive techniques for modelling because they can handle missing values and are easy to understand.

Regression is another popular modelling tool used with continuous data. Different data questions require different applications of regression. For example, linear regression is used when only one independent variable can be attributed to an outcome. When more than one independent variable has an effect on an outcome, multiple regression is the most accurate.

Neural networks represent the last and most complicated technique. This method is increasingly in demand because perfectly linear relationships are very rare in nature. Neural networks allow for more sophisticated pattern recognition through the use of artificial intelligence.

WHERE DOES THE METHOD COME INTO PLAY?

Advancements in technology have meant that businesses, regardless of industry, can make use of Big Data. Here are some of the most common areas where predictive analytics is being used in field service:

Finance: Risk management is a key issue in financial instruments.
Analytical prediction helps finance detect fraud and credit risk. Likewise, it helps to increase cross-sell and upsell opportunities while focusing on customer loyalty.

Retail: The retail sector uses predictive analytics to determine which products to stock and in what quantity. The algorithms study consumer buying behaviour and help determine the likelihood of a particular customer purchasing.

Utilities: Industries that deal with fuel, energy and water supply benefit greatly from predictive analytics models. For example, they help identify risk factors and predict equipment failures.

Manufacturing: Identifying quality-reducing factors in production and optimising service and sales are areas where the method is used as well.