CASE STUDY / REWE DIGITAL
SETTING NEW STANDARDS IN ONLINE DELIVERY SERVICE WITH BEST-OF-BREED-TECHNOLOGY
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Requirements:
- Launching of a route planning system for the REWE Delivery Service
- Implementation of FLS MOBILE for real-time feedback of the delivery status
- Integration of the FLS VISITOUR appointment proposals and route planning in the web portal of the online shop
Benefit:
- Considerable improvement of the appointment planning with simultaneous increase in cost efficiency
- Automation and simplification of route planning processes
- Ensuring the operative growth through transparency and continuous performance
- Seamless connection of the appointment portal for the customers and the operative route planning
Meet the organisation:
rewe-group.com
REWE Markt GmbH , with more than 3,000 REWE locations and 90,000 employees, ranks among the leading corporations in the German food retail business. REWE is not only a big player as a brick and mortar retailer, but it is also a leading online pioneer with the recent establishment of an online supermarket which offers delivery services. Since its opening in 2011, it has grown to reach roughly 40 percent of German households. Those customers are served from 30 locations that deliver to more than 75 cities and their suburban areas.
THE CHALLENGE
“We strive to offer our customers supreme service, regardless whether it is on site at the supermarket or online“ says Dr. Johannes Steegmann, Director of Marketing, Strategy and Ventures at REWE Digital GmbH. REWE delivery service offers a large selection of the products of the brick and mortar supermarkets. REWE’s mission as well as it’s challenge is to get the merchandise to the customer’s doorstep at peak quality and promptly within the requested delivery window.
THE REWE DIGITAL CASE STUDY PDF
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