CASE STUDY / E-FURNITURE HOLZCONNECTION – E-COMMERCE

With the traditional expertise of a carpenter and the technological aspirations of a start-up. As a result, HOLZCONNECTION is already one of Germany's leading providers of customised furniture. By using DISPATCH NOW, lovers of customised furniture now not only get a made-to-measure piece of furniture, but also have it delivered on the desired date.


The Challenge:
Under the slogan 'what you want, when you want it', which emphasises the individuality of each piece, Denys Nagel has revolutionised the high-end furniture market with the company E-Furniture and the associated HOLZCONNECTION brand, consistently gearing the 'Cabinetmaking 2.0' vision to the individual needs and preferences of customers.

The fact that long supply chains are inefficient, fragile and prone to problems was clearly demonstrated in the age of Corona. Conversely, many companies, most with a completely different corporate structures, used the time to realise their true potential and strengths during the crisis. This is what happened with HOLZCONNECTION, which has relied on a local-first strategy for over 35 years. In other words, this means customers receive everything from a single source: HOLZCONNECTION partners design, manufacture, deliver and assemble the items – all on a local level and with local partners.