INDUSTRY: FIELD MARKETING AND IN STORE PRODUCT SAMPLING
SOFTWARE SOLUTIONS FOR SCHEDULING FIELD PROMOTERS, MERCHANDISERS, AND AGENCY CONSULTANTS
The advantages of dynamic deployment planning in this industry:
Cost-optimised scheduling and route planning
Cloud-based digital tools to complement billing requirements
Fast responsive and rescheduling to minimise absence
Lower operating costs and less time expenditure
OPERATIONAL CHALLENGES FOR IN STORE PRODUCT SAMPLING AND MERCHANDISING AGENCIES
Advertising agencies have developed into modern communication centers that, in addition to classic advertising, also offer brand engagement services such as merchandising and promotion directly at the point of sale. In store food and drink sampling, new car launches, and high-profile technologies all perform better when customers can experience quality for themselves. As more and more digital adverts are easily scrolled-past, these activations have become increasingly essential to generate buzz — and profits.
Competent advice from trained sales promoters and a uniform brand image increase product sales and convince customers to make a purchase decision. Controlling the assignments of promoters and demonstrators is essential for agencies so that they are in the specialist trade, in branch, or at the event at the right time. In the case of short-term campaigns in particular, suitable software not only makes planning easier, but also facilitates communication between the brand, the agency, and the promotion staff.
FLS software also brings added value to the agencies themselves for consultation appointments. If you have to deal with a lot of field service or customer appointments, our tools enable efficient appointment and tour planning. Design more time with your prospects.
Advertising agencies have developed into modern communication centers that, in addition to classic advertising, also offer brand engagement services such as merchandising and promotion directly at the point of sale. In store food and drink sampling, new car launches, and high-profile technologies all perform better when customers can experience quality for themselves. As more and more digital adverts are easily scrolled-past, these activations have become increasingly essential to generate buzz — and profits.
Competent advice from trained sales promoters and a uniform brand image increase product sales and convince customers to make a purchase decision. Controlling the assignments of promoters and demonstrators is essential for agencies so that they are in the specialist trade, in branch, or at the event at the right time. In the case of short-term campaigns in particular, suitable software not only makes planning easier, but also facilitates communication between the brand, the agency, and the promotion staff.
FLS software also brings added value to the agencies themselves for consultation appointments. If you have to deal with a lot of field service or customer appointments, our tools enable efficient appointment and tour planning. Design more time with your prospects.
FLS REAL-TIME SOFTWARE FOR IN STORE PRODUCT SAMPLING AND MERCHANDISING AGENCIES
Efficient and fast routes are essential for promoters and merchandisers. Brand owners demand a reliable way of working and marketing of their products.
With FLS VISITOUR, we have developed a solution for field service management that enables optimal scheduling and route planning. It supports companies in all tasks on site and on the road. Especially in the case of short-term campaigns, for example at the POS, which are to be carried out within a very short time with several employees, the use of FLS VISITOUR considerably simplifies the otherwise highly complex planning effort. Digitised workflows are much easier and faster.
Software solutions from FLS enable you to save costs in dispatching and order processing and offer your customers an optimised service. Your planning processes, tours and routes can be significantly improved thanks to our powerful PowerOpt algorithm technology.
With FLS solutions, you get automated scheduling and route planning that enables your staff to efficiently schedule and process orders. It speeds up your processes and helps to save miles driven, time and costs. More than 10 years of development and research work on the logistical problems of deployment and route planning have gone into PowerOpt.
YOUR ADVANTAGES WITH A MODERN SOLUTION:
Up to 50% less scheduling effort
Our software for your deployment and tour planning or your field service management plans the day in a matter of seconds. This gives your schedulers time for the essentials, such as research and results management.
Our software for your deployment and tour planning or your field service management plans the day in a matter of seconds. This gives your schedulers time for the essentials, such as research and results management.
More precise and shorter time windows
You can plan in-person service calls fully automatically according to the different types of operation and take into account the relevant factors for each customer.
You can plan in-person service calls fully automatically according to the different types of operation and take into account the relevant factors for each customer.
Going paperless cuts error rates
The system optimally assigns your technicians to jobs according to their skills and availability. This speeds up campaigns and increases the success rate. Real-time CRM integration ensures that all billing and location partner reporting is available.
The system optimally assigns your technicians to jobs according to their skills and availability. This speeds up campaigns and increases the success rate. Real-time CRM integration ensures that all billing and location partner reporting is available.
Significant cost reduction
Optimised planning makes your processes more efficient, reduces time lost and miles driven. You optimally deploy your reps and create a more productive pipeline.
Optimised planning makes your processes more efficient, reduces time lost and miles driven. You optimally deploy your reps and create a more productive pipeline.
AND THERE'S MORE: MOBILE SUPPORT FOR YOUR FIELD AGENTS
With clever Field Service Management solutions.All process steps are mapped for mobile.
You can use the software FLS VISITOUR for route and tour planning with the mobile app FLS MOBILE. In this way, the tours for in-person service are optimally planned. All steps - from sending the staff to carrying out the assignment on site - are regulated. On the road, the system guides your promoters and merchandisers intuitively through all points on a smartphone or tablet. This helps to avoid errors and ensures automated documentation of the orders.
You can use the software FLS VISITOUR for route and tour planning with the mobile app FLS MOBILE. In this way, the tours for in-person service are optimally planned. All steps - from sending the staff to carrying out the assignment on site - are regulated. On the road, the system guides your promoters and merchandisers intuitively through all points on a smartphone or tablet. This helps to avoid errors and ensures automated documentation of the orders.
The optimisation companion for field operations.
With FLS MOBILE, your field service is always connected to the office service and planning. What the field staff reports is directly imported into the central system. This enables FLS VISITOUR to optimise order planning on an ongoing basis. And with FLS MOBILE, your customers receive, for example, fully automatic notification by SMS of the rep's arrival. They can also follow the approach live. This keeps waiting and preparation time to a minimum.
With FLS MOBILE, your field service is always connected to the office service and planning. What the field staff reports is directly imported into the central system. This enables FLS VISITOUR to optimise order planning on an ongoing basis. And with FLS MOBILE, your customers receive, for example, fully automatic notification by SMS of the rep's arrival. They can also follow the approach live. This keeps waiting and preparation time to a minimum.
Optimal communication with customers and colleagues.
FLS MOBILE provides your reps with exactly the information they need to deliver ideal service and maximise customer satisfaction. Our application is tailor-made for supporting marketing services & promotions agencies, and manages every step of the way. From providing customer history to relevant forms, checklists and reports.
FLS MOBILE provides your reps with exactly the information they need to deliver ideal service and maximise customer satisfaction. Our application is tailor-made for supporting marketing services & promotions agencies, and manages every step of the way. From providing customer history to relevant forms, checklists and reports.
With checklists, job overviews and signature captures, your agent gets a mobile companion that takes pressure off organisation and increases efficiency.
Mobile Field Service Management solutions help field staff to be more productive.
MEET THE OPTIMISATION POTENTIAL WITHIN YOUR ORGANISATION
FLS software optimises the Field Marketing and In Store Product Sampling industry. We'll show you how, just contact us using the form.
Alternatively email info@fastleansmart.com
or phone +44 1183 800189
Further reading:
Learn about FLS integration with your ERP:
SAP ERP and Microsoft Dynamics 365 ›
FLS Partners who can provide specialist advice on integration with their own technologies:
Find an FLS Partner ›