WHAT IS THE TREND FOR 24/7 FIELD SERVICE?
The first part of the answer may be the most obvious: 'business hours' suit businesses. '9 to 5' provides a framework for B2B services. The concept that you may only access Amazon or Google during the week seems irrational, however, many customer service support lines remain inflexible past 8pm. Even worse, if customers manage to reach support agents they're faced with potentially using holiday allowances to ensure they're available for a visit. With 96% of UK households using the internet every day, that leaves millions of potential customers frustrated that they cannot request a field service appointment, and on their terms
There is also the wider trend where modern consumers have moved away from the risk of sudden financial obligation, in return for leasing. Whilst leasing may appear an old-fashioned necessity, market data proves its appeal has skipped a generation in the shift towards servitisation. The appeal to millennials is the opportunity for 'almost limitless' reactive repairs and maintenance
call outs. Previously contained to white goods (laundry and refrigeration) this now includes coffee machines and EV chargers.
The DTC (direct to consumer) subscription model is not new. It increases the lifetime value of a customer and ensures they purchase supplies from the manufacturer. However, the associated field service requirements have grown rapidly. If your business involves contracted work from brands/manufacturers, you’ll have noticed they prefer field service leasing practices as they can ensure original spare parts are installed by your technicians, but trained to their standards.
Read more: Servitisation: Field Service opportunities for Manufacturing Companies
WHY DO I NEED TO OFFER 24/7 FIELD SERVICE?
Put simply, extending your field service operational hours meets the needs of both your customer expectations and your future profitability.
As service-lead businesses are seeking new ways to offer a solution more quickly, in turn they're aiming to reduce the number of customer contact agents required to manage field appointment requests. The industry calls this 'call deflection' and is using AI-powered software to assist customers through messaging channels and self-service community boards. This 'always-on' journey matches the 24/7 nature of the modern customer and means that when they must request an appointment, all the required first-line solutions have been exhausted.
With all data gathered through self-service Q&A, this naturally leads to a greater opportunity for a first-time-fix if a technician must visit a domestic setting. It reduces the steps required to gather appointment information, including failed unit data and account data. This field service optimisation promotes lean workflows and reduces backlogs. It mitigates friction for visiting field technicians and allows the business to conduct high level analysis. If you have made the move to the continuous service model, you can mitigate any (wasted) time risk for your workforce. This is critical should you only run at five or ten percent of field staffing levels at the beginning of the transition.
Read more: Workforce Management software can end Housing Maintenance backlogs